NCS (Singtel)
A multi-market estate unified on a multi-year retainer — carried by the relationship, not any one person.
The situation
A Singtel-owned technology-services firm with a multi-market estate to keep coherent — the kind of long-running relationship where trust is the contract.
What we did
We unified the multi-market estate and have held it on a multi-year retainer, with generative-AI components added as the work evolved. The relationship is carried by the firm and the delivery, not by any single individual.
Why it matters
NCS is proof of the model underneath the business: land, expand, stay. The retainer is the relationship made durable — and deliberately not dependent on one name in the room.
TODO: confirm the public framing of duration and scope with the client.